Wednesday, September 3, 2008

Acurian expands patient model

Acurian, a patient recruitment solutions provider, has announced a change in their business model. This company is already widely known for their performance contracts based on the customers’ ability to leverage the Acurian database. Now their model will include advertising based strategies focusing on determining how sponsors buy patient recruitment advertising. They’ve already begun this model, and there are two large, centralized performance based contracts according to this post at Market Watch.

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