Tuesday, March 3, 2009

Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and Implement

Nilofer Merchan's great post on MarketingProfs.com, outlines the process to achieve a high level of teamwork, an organization must hold a set of core beliefs that are central to how strategy is created and carried out. These core beliefs are the common thread that weaves together the framework and rules of engagement that enable people to collaborate in such a way that they can create powerful strategies together. Valuable information for CROs and management, indeed. What other strategies to you have for successfully implementing a process?

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